1. Course page is opened. (Oct.3)
  2. Lecture Notes Week1 and Week2 uploaded (Oct.15)
  3. Lecture Notes for Week 5 uploaded (Nov.4)
  4. Project topic due on Nov.11. Send me an e-mail including (1) title or topic of your project, (2) objective, (3) research method.
  5. Lecture Notes for Week 6 and 7 uploaded (Nov.21)
  6. This week, we have "article presentation". See the instruction.
  7. Change in Grading Policy: The total weights for two reports (40%) will be allocated to the final report.(Jan.2)
  8. Read "project presentation instruction" well before preparing for your presentation. (Jan.2)
  9. Project Final Report and Final Exam Result. (Jan. 25)


Instruction for FINAL REPORT (Due: Jan. 22nd at 23:59)

Instruction for 2nd Project Presentation (for Jan.6) We will start at 13:00 sharp!

Instruction for 1st Project Presentation

Instruction for "Article Presentation" (Nov.25)

Lecture Note

Week1: Introduction

Week2: Anomalies 1

Week3: Anomalies 2, Heuristics 1

Week5: Heuristics 2

Week6: Prospect Theory

Week7: Nudge, Experimental Methods

Week 13: Data Analysis (cotton, adrenal, marketing)

Anomalies related.

1."The Framing of Decisions adn the Psychology of Choice" Tversky adn Kahneman (1981)

2. "All Frames are not Created Equal:A Typology adn Critical Analysis of Framing Effects" Levin, Schneider and Goeth (1998)

3. "The Social Psychology of Climate Change effects of Message Framing in Policy Communication on Climate Change" Bertolotti and Catellani (2014)

4. "The framing Effect in Medical Decision-Making: A Review of the Literature" Gong et al. (2013)

5. "Anomalies: The Endowment Effect, Loss Aversion and Status Quo Bias" Kahneman, Knetsch adn Thaler (1991)

6. "Status Quo Bias in Decision Making" Samuelson and Zeckhauser (1988)

7. "The Framing of Decision and the Psychology of Choice" Tversky and Kahneman (1981)

8."All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects" Levin et al. (1998)

9. "A self-regulatory framework for message framing" Cesario et al. (2013)

10. "Special issue article: The social psychology of climate change Effects of message framing in policy communication on climate change" BERTOLOTTI and CATELLANI (2014)

11."The framing effect in medical decisionmaking: a review of the literature" Gong et al. (2013)

12. "The joint effect of framing and anchoring on internet buyers’ decision-making" Wu and Cheng (2011)

13. "Status-quo bias in decision making" Samuelson and Zeckhauser (1988)

14. "Do Default Save Lives?" Johnson and Goldstein (2003)

15. "Goal Orientation and Consumer Preference for the Status Quo ALEXANDER CHERNEV (2004)

16. "Consumer Rationality and the Status Quo" Hartman et al. (1991)

17. "Patient Inertia and the Status Quo Bias: When an Inferior Option Is Preferred" Suri et al. (2013)

18. "Anomalies Preference Reversals" Tversky and Thaler (1990)

Heurisitcs related.