1. Course page is opened. (Oct.8)
  2. Week 1 (Introduction), Week 2 (Anomalies) and Week 3 (Heuristics) lecture slides are posted. (Oct.8)
  3. The instruction for 1st presentation/report is posted. (Oct. 29)
  4. Week 4(Prospect Theory) and Week9 (Data Analysis) uploaded. (Nov.18)
  5. Survey questions should be submitted to the instructor by e-mail by the end of Friday (28th Nov)
  6. ANOVA with R handout is posted. (Dec.12)
  7. Public Goods Experiment slides are posted. (Dec.12)
  8. Presentation on 25th Dec. Report Due on Jan. 8th. (Dec.12)
  9. Final Project Report Due is on Jan. 8th (Friday) at 23:59 PM. Submit by e-mail.
  10. Final Take-Home Exam will be distributed on Jan.8th by e-mail. You can submit by e-mail.  (Dec.21)
  11. Read the instruction for the project presentation well. (Dec.21)


Instruction for the project presentation. MUST READ!

Instruction for 1st presentation/report.

Lecture Note




Prospect Theory

Experimental Method and Data Analysis

ANOVA (excel file)

ANOVA with R (Data Files: cotton, adrenal, marketing)

(Data for the practice of Two-Way ANOVA-balanced observations, unbalanced observations. For One-Way ANOVA, use the built-in data set of "InsectSprays")

Public Goods Experiments    (A class-room experiment was conducted based on this article.)

Anomalies related.

1."The Framing of Decisions adn the Psychology of Choice" Tversky adn Kahneman (1981)

2. "All Frames are not Created Equal:A Typology adn Critical Analysis of Framing Effects" Levin, Schneider and Goeth (1998)

3. "The Social Psychology of Climate Change effects of Message Framing in Policy Communication on Climate Change" Bertolotti and Catellani (2014)

4. "The framing Effect in Medical Decision-Making: A Review of the Literature" Gong et al. (2013)

5. "Anomalies: The Endowment Effect, Loss Aversion and Status Quo Bias" Kahneman, Knetsch adn Thaler (1991)

6. "Status Quo Bias in Decision Making" Samuelson and Zeckhauser (1988)

7. "The Framing of Decision and the Psychology of Choice" Tversky and Kahneman (1981)

8."All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects" Levin et al. (1998)

9. "A self-regulatory framework for message framing" Cesario et al. (2013)

10. "Special issue article: The social psychology of climate change Effects of message framing in policy communication on climate change" BERTOLOTTI and CATELLANI (2014)

11."The framing effect in medical decisionmaking: a review of the literature" Gong et al. (2013)

12. "The joint effect of framing and anchoring on internet buyers’ decision-making" Wu and Cheng (2011)

13. "Status-quo bias in decision making" Samuelson and Zeckhauser (1988)

14. "Do Default Save Lives?" Johnson and Goldstein (2003)

15. "Goal Orientation and Consumer Preference for the Status Quo ALEXANDER CHERNEV (2004)

16. "Consumer Rationality and the Status Quo" Hartman et al. (1991)

17. "Patient Inertia and the Status Quo Bias: When an Inferior Option Is Preferred" Suri et al. (2013)

18. "Anomalies Preference Reversals" Tversky and Thaler (1990)

Heurisitcs related.