Announcements

  1. Course page is on line (2/21)
  2. Midterm exam result (5/23)

Course Syllabus

Presentation (May 17th) and Final Report (Due on June 5th at 9am) Guideline

Instruction for 1st Project Presentation

Data Analysis: ANOVA in R , dataset <cotton, adrenal,marketing>

 

Lecture Slides: (requires username; password)

Week 1: Introduction

Week 2: Judgment, Rationality

Week 3: Utility, Biases

Week 4: Heuristics (1)

Week 5: Heuristics (2), Nudge/Behavioral Insights

Week 6: Anomalies (1)

Week 7: Anomalies (2)

Week 10-11: Prospect Theory

Week 12-13: Consumer Decision

 

Resources

Behavioral Economics Guide 2014

Behavioral Economics Guide 2015

Behavioral Economics Guide 2016

 

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